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The Software-Defined Vehicle Era
“Smartphone on wheels” and “data center on wheels” are often used to describe the modern vehicle, as new technologies transform cars and the automotive industry itself. This transformation promises safer, greener cars and enhanced, upgradeable user experiences. Another way of describing such a car: the software-defined vehicle (SDV).
SDV is more than just a new technology platform—it enables a new automotive OEMs business model. With a software-centric architecture, carmakers can generate new revenue streams from aftermarket services and new applications. Meanwhile, car owners can receive over-the-air software updates—just like a smartphone—enhancing their car’s value, and continuously improving their driving experience.
As a leader in Automotive Ethernet, custom and accelerated compute, and storage, Marvell offers the technology breadth and experience to accelerate carmakers’ SDV objectives.
Automotive Ethernet
Automotive Ethernet
Automotive Ethernet makes the software-defined vehicle (SDV) possible, giving carmakers a new domain for innovation and the ability to differentiate their vehicles, even after delivery. To do this, carmakers need to be able to update the software of any vehicle, and any component in it, over the air, at any time, just as a smartphone maker would do. And to do that, a single networking standard is required to connect all the devices in the vehicle.
Automotive Ethernet is that standard.
The Marvell® Brightlane™ portfolio of AEC-Q100-qualified Automotive Ethernet PHYs, switches and camera bridges enables carmakers to accelerate the SDV transition by making possible modern zonal vehicle architectures built on Ethernet-based in-vehicle networks. These Ethernet-connected zones replace individual functional domains, reducing cabling weight and enhancing scalability, redundancy and security.
Automotive Compute
Automotive Compute
From collision avoidance and drift warning to blind spot detection and self-parking capabilities, cars are assuming split-second decisions and mitigating driver skill gaps. These capabilities—attributes of advanced driver assistance systems (ADAS)—are made possible by an explosion of high-resolution cameras and will become even more powerful with future widespread adoption of radar and lidar.
Processing and fusing these sensor data are the realm of high-performance computing, and it’s not limited to ADAS. Computing and its accompanying software will define the safety, security, performance, comfort, convenience, and price of a vehicle, becoming central to the carmaker’s brand. The next-generation vehicle is compute-intensive, with hundreds of ECUs that defined previous generation vehicles displaced by fewer, much higher-performance processors.
Marvell combines its expertise moving, processing, secures and storing data, a vast IP portfolio, and a long history of high-performance custom compute SoCs to help carmakers meet the extreme performance requirements of their next-generation vehicles.
Automotive Security
Automotive Security
Most new vehicles are connected to the cloud. And no driver can afford to wait even a second to know if the warnings or images they see on their screen are accurate and trustworthy. Consequently, every source of data or data exchange must be secured against delay or malicious interference of any kind, whether that exchange is vehicle-to-vehicle, vehicle-to-infrastructure, vehicle-to-network or vehicle-to-people.
To ensure such security, accuracy and reliability, every layer in the data exchange mechanism must be protected through robust protocols, encryption and authentication. This demands proactive protection at the silicon and software level. Marvell engineers incorporate proven Ethernet security protocols like MACsec and Trusted Boot into silicon, ensuring that software updates can only be completed under secure conditions and protocols, and that time-sensitive data from external sources is secure and verifiably accurate.
Marvell technology is also making possible advances in physical security protection, with Ethernet-based zonal architectures that include central compute, storage and 5G connectivity poised, with the use of software-defined networking (SDN) to record and even stop car break-ins.
Discover Our Automotive Portfolio
Resources
Press Release
GM Recognizes Marvell With 2023 Overdrive Award For Its Automotive Ethernet Technology
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Press Release
Marvell Delivers Industry’s Highest Capacity Central Automotive Ethernet...
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Automotive Ethernet Congress 2024
Visit Marvell at Automotive Ethernet Congress 2024
Visit Marvell to learn more about the latest developments in our high-bandwidth automotive Ethernet central switches, high-speed Ethernet backbones, and Ethernet camera bridges to support zonal architectures and end-to-end Ethernet networks.
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